Roberto Giovannetti is Segment Director of Freshness & Stimulation of British American Tobacco (BAT). He began his tenure with BAT in Venezuela in 1996, working in procurement, direct material purchasing internationally and logistics. In his current position, he leads the Freshness & Stimulation agenda for ASPAC region by developing innovations pipeline and facilitating deployment with speed and scale. Roberto is also in charge of focusing on Global Innovations  and development.

Roberto graduated from the Universidad de Simon Bolivar in Venezuela in 1994 with a bachelor’s degree in Mechanical Engineering. Later in his career, BAT sent him back to school where he attained a bachelor’s degree in Marketing, to broaden his skill set. He rose through the ranks to Supply Chain Manager, where he most notably led the Project Excellence Program, which ended with BAT Venezuela being awarded Class A Certification by Oliver Wight. Shortly after, he took over the launch of the Lucky Strike brand in Venezuela before overseeing the brand management of international brands such as Kent, Lucky Strike and Pall Mall.

In Venezuela, Roberto became Marketing Development Manager, Head of Brands, Strategy Planning and Insights Manager for Design, where he approved all new structure, procedures, accountabilities and the decision making required to run the marketing direction for the new area. He then moved to The United Kingdom as Senior International Brand Smokeless. Here, he created a brand new product, tobacco dissolvable, from scratch—including a new brand, new product, and a new route to key stakeholder engagement with government and health authorities. He then became the Head of Innovations Centre, which led to his current role as Segment Director of Freshness and Stimulation in Hong Kong.

Roberto is a Member of the FMCG Professionals, and enjoys staying in shape through exercise, fitness training, gymnastics and spinning. He lives in Discovery Bay, Lantau Island, Hong Kong.

Worldwide Association of Notable Alumni Member Roberto Giovannetti, MEng can be found on the Who's Who Directory where she is looking forward to networking with you.